Nbc: "Must See" Again?

NBC, which has been running dead last in the ratings among the major networks for most of the year, returned to the winner's circle last week among adults 18-49, the demographic most courted by advertisers, thanks to its weekend telecasts of the female Olympic gymnastics trials, the season debut of America's Got Talent, and a shift in the Sunday timeslot of Dateline NBC from 7:00 p.m. (opposite CBS's 60 Minutes) to 9:00 p.m. The Talent ratings results appeared especially impressive since they were scored opposite the final game of the NBA championship series -- which itself drew an audience that was nearly two-thirds larger than last year's for the final game and ended up as the most-watched show of the week. Among overall viewers, CBS continued to hold the lead, averaging a 4.3 rating and an 8 share. NBC was close behind with a 4.2/7. Fox placed third with a 3.8/7, while ABC trailed with a 3.6/6. The top ten shows of the week according to Nielsen Research: 1. NBA Finals Game 6, ABC, 10.7/19; 2. America's Got Talent, NBC, 7.8/13; 3. 60 Minutes, CBS, 6.2/12; 4. Two and a Half Men, CBS, 5.8/10; 5. CSI: Miami, CBS, 5.5/10; 5. (Tie) CSI: NY, CBS, 5.5/10; 5. (Tie) Dateline Sunday, NBC, 5.5/9; 5. (Tie) Deal or No Deal, NBC, 5.5/10; 5. (Tie) House (Monday); 10. Million Dollar Password, CBS, 5.4/9.


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